Course curriculum

  • 1

    Facebook Overview

    • Intro To Facebook

    • Personal Facebook Page Setup

    • Business Facebook Page Set Up

    • Getting to Facebook Business Suite

    • Ads Manager Overview

    • Ads Manager Break Down

    • Facebook Pitfalls

  • 2

    Build Your First Ads

    • Overview of Branding Ad

    • What You Need for Your Branding Ad

    • Time to Build Your Branding Ad

    • Building Your Campaign Step 1

    • Building Your Campaign Step 2

    • Building Your Campaign Step 3

    • Time to Publish Your Campaign

    • After Your Campaign is Published

    • General Reporting Overview

    • Ad(s) Reporting

    • Facebook Page Reporting

  • 3

    Lead Generation Ad Campaigns

    • Overview of Lead Generation Objective

    • Competitive Analysis

    • Know Your Numbers

    • Creating Your Lead Generation Ad

    • Publishing Your Ad

  • 4

    Using Video Ads for Campaigns

    • Benefits of Using Video Creative

    • Build Your Video Ad

    • BYOV (Bring Your Own Video)

    • Importance of Video Ads

    • Facebook Reporting for Video

  • 5

    Lead Routing and Conversion

    • Lead Routing Overview

    • Exporting & Routing

    • CRM

    • Conversion

    • Conversion Partners

  • 6

    Instagram

    • Instagram Overview

    • Why A Business IG

    • Setting Up Your Instagram

    • Converting Your Instagram

    • Managing 2 Instagram Pages

    • Creating Your First Instagram Post

    • Creating an Instagram Story

    • Creating an Instagram Reel

    • Instagram Professional Insights

  • 7

    Content Management for Facebook & Instagram

    • The What & When of Content Posting

    • Using Hashtags in Your Posts

  • 8

    Expanding Your Social Media Circle

    • Promoting Your Social Media Outside of Social Media

    • Starting a Facebook Group

  • 9

    Social Media Marketing vs Digital Marketing

    • What is Digital Marketing?

    • What is SEO/SEM?

    • What is Blogging?

    • What is Pay-Per-Click (PPC)?

    • Pay-Per-Click vs Paid Social

  • 10

    Facebook Back Office

    • Digging Into Your Facebook Page

    • Facebook Insights

    • Facebook Messenger & Inbox

    • Managing Facebook Comments

    • Facebook Reviews

  • 11

    Advanced Facebook Tools

    • Custom Audiences

    • Retargeting

    • Lookalike Audiences

    • Facebook Ads Library

    • Developer Tools

    • Lead Methods for Ads

    • A/B Testing

    • Facebook Account Quality

    • Facebook Creative Hub

  • 12

    Platform Resources & Support

    • Facebook Business Resources, Help and Support

    • Instagram Business Resources, Help and Support

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